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Leaders Make More Money

February 24th, 2010 -- by Alex Leigh




Hi guys, welcome back to another session of how to get rich and stay rich. Today I want to focus on how to develop leadership qualities. Because, let’s face it, the captain gets the largest share of the booty. Always.

In these economic times, making money all by your lonesome is very difficult. We just don’t have enough resources individually. The trend has been to pool resources together for businesses and splitting the profits. You invest less, and do less, but still see returns. The trick is to have a great leader.

Whether you are choosing a leader, or want to be one yourself, there are a few traits that a good leader must always possess or develop. A good leader must be able to remove roadblocks. If there is a problem, you better be able to solve it, or at least motivate the team to come up with a solution.

A good leader must be able to facilitate open, and honest communication. Never sugar coat things, or lie. It will always come back and bite you in the ass. Always.

Do as I do. Never do as I say. A good leader must always model behavior that he or she wants from the team. On the same vein, act instead of react. A good leader can facilitate decision making and discussions. He or she must be able to see the big picture and communicate each member’s role in that context. Don’t make it personal.

A good leader must be able to recognize the strengths of each team member and focus those strengths to the benefit of the team. Remember, everyone is good at something. The trick is to encourage independent thinking and trust each team member to make good decisions. And when assembling your team, a leader must be able to gather team members with complementary skill sets and draw from the strengths of each member.

Hope this helps some of you guys. Now go assemble your dream team and tackle that 200 unit condominium conversion! See you in seven (or less!).

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Blog for Money

February 22nd, 2010 -- by Alex Leigh




Hey, what’s going on guys? In yesterday’s post, I showed you how to attract new customers to your business using web directories. Well, usually there is a space for your company website on most those directory forms. Who doesn’t have a website these days? If not, get one now!

So, the problem with most websites is that the information on them gets outdated quickly. When that happens, the search engines stop picking it up and no one ends up going there. Then, no new customers for your business.

My suggestion? Run a regular blog on your website along with the other pertinent information you’ve got on there. Post up news in your industry, your thoughts on the news, and maybe your solutions to current problems. This will attract new customers as well as keeping your existing ones. Better yet, get paid to do this!

Enter blog advertising. Not only do you improve your writing, but you also get paid for it. That’s like getting a grant to go to school!

In fact, blog advertising is much more effective than traditional methods. Let me ask you, what do you do during a commercial creak when you watch television? You get up and go to the bathroom, get a snack, and anything that isn’t watching the commercials!

Now, what do you do when you visit a website and a pop up come sup? You get annoyed and close it as soon as possible right? And some company has paid top dollar for those ad spaces. With blog advertising, people who are actually interested in your business is already reading your blog! Advertisers would kill for these type of advertisements! But, not only do you not have to pay for it, YOU are getting paid!

Sounds great right? Now get to it! There are plenty of great blogging for money type sites out there. Pick a few within your industry and either bid on the right to get paid for a particular article or wait for someone to buy a post from you.

Alright, see you in seven (though it seems like everyday now, doesn’t it?). Get rich and stay rich guys!

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Real Estate Investing Now

February 22nd, 2010 -- by Alex Leigh




Hey guys! Here are some tips on real estate investing that I couldn’t wait seven days to let you know about.

As many of you real estate moguls have already been experiencing, buying and selling real estate has not been as easy as it once was. “Flipping” has taken another meaning altogether. Instead of buying low, fixing up, and “flipping” a house for profit, investors are now “flipping” their lids or “flipping” out, at the mortgage payments, property tax, and defaulting renters.

My suggestion? Think smaller. Houses are not selling? Try manufactured homes. I’ll wait till you finish laughing. No, go ahead. You’ll want to pay attention.

If you can find a piece of land that is within a mile, or relatively close to, the mobile home, then you can make even more profit. But the trick is to obtain a nice three bedroom two bath mobile home at an auction or foreclosure sale, and plant it on another vacant land investment property you have. While prices may vary by location, but a budget of $150,000 is quite sufficient. Clever planning on amenities such as electricity, gas, water and sewer connections can see even more savings.

This process should take no more than three months. This will include the permit process, purchasing the land and mobile home, and various home upgrades to make it presentable. Upon completion, an asking price of $185,000 to $200,000 should be considered affordable almost anywhere in the States. $35,000 to $50,000 profit for three months of work? Not too shabby in this economy, right?

But, for argument’s sake, let’s say you can’t sell it, so you rent it out. Now, you have to deal with tenants that potentially may default on their rent. Enter my next tip.

Here is how you can make sure you get your rent on time each month. Put into the rental contract that monthly rent is to be automatically deducted from the renter’s savings or checking account. Or, even better, if your tenant works for a company that will allow it, set them up on payroll deduction/direct deposit for their monthly rent.

Now, you can immediately know if there will be a problem before the two weeks the bank takes to let you know that a check has bounced. Therefore, you can minimize your potential damages by starting the eviction process earlier.

Sure, some renters will freak at this. Well, then there’s a problem, and you shouldn’t be renting to them. But okay, beggars can’t be choosers in this economy right? Some milder things you can do is to send them deposit slips and prepaid envelopes.

Well, I hope you were able to take something away with you guys today. See you in seven (or less!). Get Rich, and stay rich, people!

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Web Directories

February 21st, 2010 -- by Alex Leigh




Hi guys! Today I will be sharing how I utilize web directories to get richer. For those of you new to the Internet era, a web directory is a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links.

To explain further, a web directory is not a search engine, and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for fitness.

And there, folks, is the key. It doesn’t matter what field you do business in. All businesses require customers, whether returning or new. To retain your old customers and make sure that they are repeat ones, well, that I would have to leave to you. You had better do a damn good job. If not, then you should really be looking at doing something else. Anyhow, any and all businesses would love to attract new customers. The simplest way to do that? Well, get your name out there, of course! Able to include your contact information? Even better!

Now, most web directories are very general in scope and list websites across a wide range of categories, regions and languages. But there are also some niche directories which focus on restricted regions, single languages, or specialist sectors. And these are the ones you want to look at and submit your website or contact information to.

Examples of well known, general, web directories include the Yahoo! Directory, Business dot Com, and the Open Directory Project (ODP). ODP is significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines.

One of the best ways I have used a business web directory is to simply just submit my business name, website, and contact information. For example, as a Realtor, I constantly have new listings that I purchase a URL solely dedicated to the property address. This drives traffic directly to the listing site, and the more people look, the more chances I have of making a sale.

So, what are you waiting for? People are not going to just find out about you just by accident! Get your information out there! Find a web directory specializing in your field, and post up!

Alright guys, see you in seven (or less!) for more tips on how to get rich and stay rich.

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STOP Attracting The Wrong Customers

February 17th, 2010 -- by Alex Leigh




Copyright (c) 2010 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/

The internet is very sexy at the moment.

And everyone wants is hearing about the latest craziest new strategy which can hand you overnight riches.

And if you’re in some businesses, the internet can work quite well for generic products like… Beauty… Sporting gear… Vitamins… etc. etc.

… where the general public is your client. Or even if you’re trying to niche a little group like headache sufferers into purchasing your ebook.

But there’s one big problem with the internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.

Of course, you cannot complain about that. If a fisherman wants marlin but drops his bait into an area filled with 100 different types of fish, who knows what he’ll get?

It could be catfish or whiting or flathead. Nothing wrong with those fish, but they aren’t what he wants.

But if he knows where the marlins are hiding, the odds are very good he’ll end up with a marlin ;-)

So while you can get a lot of marlins online, you also end up with a lot of catfish.

And it’s all about getting the RIGHT type of customers at the end of the day, isn’t it?

After all, the right type of customer can be worth 50 times what the wrong of customer is worth.

So if you’re a business coach wanting to attract clients with a turnover of between $1,000.000 – $2,000,000 then of course you should have an internet presence.

But the odds are good that 90% of the leads which come through your internet marketing efforts will not be your ideal clients.

Same goes if you’re a cleaner who wants to get shopping centres on board as clients.

Or if you’re a florist who wants to break into the top companies rather than crawl around on the floor for the crumbs.

The bottom line is if you want your IDEAL customers and have a very specific target, you need to fire with a rifle and not with a scattergun.

And that’s where direct mail comes into the equation.

Because with direct mail you can target all the CEO’s of a company within 10kms of the Melbourne CBD who have 20 staff or more.

You cannot do that with the internet.

So if you’re getting crap leads who aren’t willing to pay you the dollars you want, isn’t it time you took a different approach?

Well, fellow copywriter John Anderson is going to interviewed me on this subject, so if you want to have a listen, feel free to do so.

Due to popular request, you can even listen to the replay of this webcast online at:

http://www.AttendThisEvent.com/?eventid=10808373

(gee, am I getting tech savvy or what ;-)

Anyway, here’s a snapshot of what you’ll learn:

* What sort of businesses can use direct mail? Will it work for YOUR business?

* How to STOP sniffing around on the floor with crap leads and attract your IDEAL customers

* How do you get names and postal addresses of prospective customers for your business?

* Email is more effective though, right? Wrong. Here’s why.

* The 3 most powerful elements you MUST include in a successful direct mail letter.

* How to measure whether or not a direct mail campaign has been a success.

* The quickest, easiest way to test direct mail without breaking the bank (which virtually guarantees that you’ll “roll out” to a winner).

* The secret to getting your mail sent out without drowning in a sea of paperwork.

* The single biggest mistake business owners make with direct mail.

Anyway, here are the details again…

You can listen to a recording of the webcast online at:

http://www.AttendThisEvent.com/?eventid=10808373

If you want to attract the RIGHT type of customers to your business, you won’t want to miss this.

——————————————————————
Scott Bywater is a direct mail copywriter and the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of ‘7 Ways To Get More Customers” (valued at
$29.95) and to join his controversial and insighful “Copywriting
Selling Secrets” newsletter where you’ll uncover the truth about
why most ads and sales letters don’t work (and how to make yours
stand out from the rest) head on over to his web site at
http://www.copywritingthatsells.com.au/

See you guys in seven!

If you like this post then please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.

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