And everyone wants is hearing about the latest craziest new strategy which can hand you overnight riches.

And if you’re in some businesses, the internet can work quite well for generic products like… Beauty… Sporting gear… Vitamins… etc. etc.

… where the general public is your client. Or even if you’re trying to niche a little group like headache sufferers into purchasing your ebook.

But there’s one big problem with the internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.

Of course, you cannot complain about that. If a fisherman wants marlin but drops his bait into an area filled with 100 different types of fish, who knows what he’ll get?

It could be catfish or whiting or flathead. Nothing wrong with those fish, but they aren’t what he wants.

But if he knows where the marlins are hiding, the odds are very good he’ll end up with a marlin

So while you can get a lot of marlins online, you also end up with a lot of catfish.

And it’s all about getting the RIGHT type of customers at the end of the day, isn’t it?

After all, the right type of customer can be worth 50 times what the wrong of customer is worth.

So if you’re a business coach wanting to attract clients with a turnover of between $1,000.000 – $2,000,000 then of course you should have an internet presence.

But the odds are good that 90% of the leads which come through your internet marketing efforts will not be your ideal clients.

Same goes if you’re a cleaner who wants to get shopping centres on board as clients.

Or if you’re a florist who wants to break into the top companies rather than crawl around on the floor for the crumbs.

The bottom line is if you want your IDEAL customers and have a very specific target, you need to fire with a rifle and not with a scattergun.

And that’s where direct mail comes into the equation.

Because with direct mail you can target all the CEO’s of a company within 10kms of the Melbourne CBD who have 20 staff or more.

You cannot do that with the internet.

So if you’re getting crap leads who aren’t willing to pay you the dollars you want, isn’t it time you took a different approach?

Well, fellow copywriter John Anderson is going to interviewed me on this subject, so if you want to have a listen, feel free to do so.

Due to popular request, you can even listen to the replay of this webcast online at:

http://www.AttendThisEvent.com/?eventid=10808373

(gee, am I getting tech savvy or what

Anyway, here’s a snapshot of what you’ll learn:

* What sort of businesses can use direct mail? Will it work for YOUR business?

* How to STOP sniffing around on the floor with crap leads and attract your IDEAL customers

* How do you get names and postal addresses of prospective customers for your business?

* Email is more effective though, right? Wrong. Here’s why.

* The 3 most powerful elements you MUST include in a successful direct mail letter.

* How to measure whether or not a direct mail campaign has been a success.

* The quickest, easiest way to test direct mail without breaking the bank (which virtually guarantees that you’ll “roll out” to a winner).

* The secret to getting your mail sent out without drowning in a sea of paperwork.

* The single biggest mistake business owners make with direct mail.

Anyway, here are the details again…

You can listen to a recording of the webcast online at:

http://www.AttendThisEvent.com/?eventid=10808373

If you want to attract the RIGHT type of customers to your business, you won’t want to miss this.

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

1. Stay in contact: This means by phone, email, e-newsletter, in person… by pigeon if you have too!

2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.

3. Deals and Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.

4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

* Quality product/service

* Offering useful products/services that solve a problem for or enhance the life of a customer

* Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success. Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.

And playing with his mini-pool out in the backyard and let him splash me, water the plants and slide down the wet slippery slide.

Recovery time is great, isn’t it? And one of the great things about Australia is that we get this ‘recovery time’ while enjoying great weather: sun, surf and plenty of space…

* the culture

* the backyard barbecues

* the fun

However with every positive comes a negative. And I believe the negative side of Australia is the tall poppy syndrome.

Let’s look at Lleyton Hewitt for a moment. I watched his match against Roger Federer on Monday night. And while Roger is obviously an awesome athlete and someone I have a great deal of admiration for (how on earth does he do it?) I really wanted to see Lleyton win.

There’s something about that guys dogged determination, passion and never say die attitude that I admire and respect enormously.

Unfortunately, our media has got stuck into him over the years. But I really can’t see why……. because this guy displays so many brilliant qualities including courage, determination, confidence, passion and so much more.

Anyway, I was watching Lleyton play on Monday night and listening to the commentators comments.

Now if you don’t follow tennis, you should know that Lleyton has been beaten by Federer 15 times in a row.

And the commentators were saying that Lleyton really had to play what they called ‘the red line’ and simply couldn’t play safe if he was to beat him.

Well, while Lleyton got beaten he started to play stronger and stronger as the match went on: 6-2, 6-3, 6-4.

Why? Because, particularly in the third set, he started playing ‘outside his skin’ or comfort zone as others might call it. As a result, he broke Federers serve and looked like he could potentially take the set.

And that’s what we need to do in business, isn’t it?

Unless we move outside our comfort zone on a regular basis, we end up just going around in circles.

We need to learn to play ‘The Red Line’ if we are going to achieve our dreams.

But the problem is when you play ‘The Red Line’ you can also get shot.

And that’s why I’d like to encourage you to check out an event my colleague, Aaron “commando” Parsons is holding shortly where he will show you how to play ‘the red line’ the smart way so you don’t get shot.

You see, commandos are highly skilled special forces soldiers. They are trained to an exceptionally high level, both physically and mentally. They are quick thinking, mentally tough, innovative and learn to keep a cool head in difficult situations.

Most importantly – THEY GET SHOT LAST IN THE JUNGLE.

Why? Because they are trained to think smarter and more strategically… act faster… and work at an exceptionally high level.

And what Aaron has done is take the “commando” lessons he learnt in the Army, and is teaching them to business owners in an accelerated entrepreneur bootcamp revealing how you can STOP being a prisoner of the economic downturn and load up for YOUR BEST YEAR EVER!

You can secure complimentary tickets to his event by using your special access code “CTS” when you register at: http://www.TheBusinessCommandosBootCamp.com/

But be warned – this is not for the faint-hearted. And if you are not prepared to do what it takes to significantly boost your wealth in the next 12 months, you probably shouldn’t attend.