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Blog for Money

February 22nd, 2010 -- by Alex Leigh




Hey, what’s going on guys? In yesterday’s post, I showed you how to attract new customers to your business using web directories. Well, usually there is a space for your company website on most those directory forms. Who doesn’t have a website these days? If not, get one now!

So, the problem with most websites is that the information on them gets outdated quickly. When that happens, the search engines stop picking it up and no one ends up going there. Then, no new customers for your business.

My suggestion? Run a regular blog on your website along with the other pertinent information you’ve got on there. Post up news in your industry, your thoughts on the news, and maybe your solutions to current problems. This will attract new customers as well as keeping your existing ones. Better yet, get paid to do this!

Enter blog advertising. Not only do you improve your writing, but you also get paid for it. That’s like getting a grant to go to school!

In fact, blog advertising is much more effective than traditional methods. Let me ask you, what do you do during a commercial creak when you watch television? You get up and go to the bathroom, get a snack, and anything that isn’t watching the commercials!

Now, what do you do when you visit a website and a pop up come sup? You get annoyed and close it as soon as possible right? And some company has paid top dollar for those ad spaces. With blog advertising, people who are actually interested in your business is already reading your blog! Advertisers would kill for these type of advertisements! But, not only do you not have to pay for it, YOU are getting paid!

Sounds great right? Now get to it! There are plenty of great blogging for money type sites out there. Pick a few within your industry and either bid on the right to get paid for a particular article or wait for someone to buy a post from you.

Alright, see you in seven (though it seems like everyday now, doesn’t it?). Get rich and stay rich guys!

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STOP Attracting The Wrong Customers

February 17th, 2010 -- by Alex Leigh




Copyright (c) 2010 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/

The internet is very sexy at the moment.

And everyone wants is hearing about the latest craziest new strategy which can hand you overnight riches.

And if you’re in some businesses, the internet can work quite well for generic products like… Beauty… Sporting gear… Vitamins… etc. etc.

… where the general public is your client. Or even if you’re trying to niche a little group like headache sufferers into purchasing your ebook.

But there’s one big problem with the internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.

Of course, you cannot complain about that. If a fisherman wants marlin but drops his bait into an area filled with 100 different types of fish, who knows what he’ll get?

It could be catfish or whiting or flathead. Nothing wrong with those fish, but they aren’t what he wants.

But if he knows where the marlins are hiding, the odds are very good he’ll end up with a marlin ;-)

So while you can get a lot of marlins online, you also end up with a lot of catfish.

And it’s all about getting the RIGHT type of customers at the end of the day, isn’t it?

After all, the right type of customer can be worth 50 times what the wrong of customer is worth.

So if you’re a business coach wanting to attract clients with a turnover of between $1,000.000 – $2,000,000 then of course you should have an internet presence.

But the odds are good that 90% of the leads which come through your internet marketing efforts will not be your ideal clients.

Same goes if you’re a cleaner who wants to get shopping centres on board as clients.

Or if you’re a florist who wants to break into the top companies rather than crawl around on the floor for the crumbs.

The bottom line is if you want your IDEAL customers and have a very specific target, you need to fire with a rifle and not with a scattergun.

And that’s where direct mail comes into the equation.

Because with direct mail you can target all the CEO’s of a company within 10kms of the Melbourne CBD who have 20 staff or more.

You cannot do that with the internet.

So if you’re getting crap leads who aren’t willing to pay you the dollars you want, isn’t it time you took a different approach?

Well, fellow copywriter John Anderson is going to interviewed me on this subject, so if you want to have a listen, feel free to do so.

Due to popular request, you can even listen to the replay of this webcast online at:

http://www.AttendThisEvent.com/?eventid=10808373

(gee, am I getting tech savvy or what ;-)

Anyway, here’s a snapshot of what you’ll learn:

* What sort of businesses can use direct mail? Will it work for YOUR business?

* How to STOP sniffing around on the floor with crap leads and attract your IDEAL customers

* How do you get names and postal addresses of prospective customers for your business?

* Email is more effective though, right? Wrong. Here’s why.

* The 3 most powerful elements you MUST include in a successful direct mail letter.

* How to measure whether or not a direct mail campaign has been a success.

* The quickest, easiest way to test direct mail without breaking the bank (which virtually guarantees that you’ll “roll out” to a winner).

* The secret to getting your mail sent out without drowning in a sea of paperwork.

* The single biggest mistake business owners make with direct mail.

Anyway, here are the details again…

You can listen to a recording of the webcast online at:

http://www.AttendThisEvent.com/?eventid=10808373

If you want to attract the RIGHT type of customers to your business, you won’t want to miss this.

——————————————————————
Scott Bywater is a direct mail copywriter and the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of ‘7 Ways To Get More Customers” (valued at
$29.95) and to join his controversial and insighful “Copywriting
Selling Secrets” newsletter where you’ll uncover the truth about
why most ads and sales letters don’t work (and how to make yours
stand out from the rest) head on over to his web site at
http://www.copywritingthatsells.com.au/

See you guys in seven!

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Educate Your Customers

February 10th, 2010 -- by Alex Leigh




Hi guys! Here is an interesting article I found written by Jesse Self. I found that this was applicable to me since I am a Realtor, but I believe it can be utilized by many of you out there in different fields.

Copyright (c) 2010 Jesse Self
Marketing With Jesse
http://www.marketingwithjesse.com/

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential… they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

1. Stay in contact: This means by phone, email, e-newsletter, in person… by pigeon if you have too!

2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.

3. Deals and Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.

4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

* Quality product/service

* Offering useful products/services that solve a problem for or enhance the life of a customer

* Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success. Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.

——————————————————————
If you haven’t already taken us up on it, Jesse Self is offering, for a limited time only, a F.R.E.E test drive at http://www.marketingwithjesse.com/ – the site is your one stop shop, all under-one-roof, source of genuinely tested, proven-yet -original, ground-breaking, even radical “insider” roadmaps for turning ordinary businesses into extra-ordinary businesses. We offer 30 hours of high-end video and audio, plus countless resources at: http://www.marketingwithjesse.com/

See you guys in seven! Now go out there and get rich!

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You are Rich

February 26th, 2009 -- by Alex Leigh




How is it going readers? With the way the world economy is right now, you probably could be better right? Chances are, if you are reading this, you are living in North America (and yes, that includes you, Canada). And as difficult as it may be for you to believe, you really are rich. “How’s that now?” you may be asking. With rent, car and credit card payments that you can barely pay for, how can I possibly say you’re rich? Well, let’s take a look at the bigger picture.

Being a Real Estate Mogul, I have had the opportunity to travel to many countries outside of the United States. And believe you me, even the projects look like paradise compared to many third world country areas. The terrible reality is that over three billion people live on less than $2 per day while 1.3 billion get by on less than $1 per day. Seventy percent of those living on less than $1 per day are women. Do you know that the pimple-ridden punk kid spitting in your burger at McDonald’s makes more than 75% of the world’s population? In many parts of the world, there are people who don’t have food, never mind a Quarter Pounder with cheese.

You may be struggling financially. You may be living from paycheck to paycheck. The collection companies may be hounding you. You may be on the verge of giving up. It all seems so hopeless. But there is something you can do about it. And you can do it starting right now.

You can appreciate and be grateful for what you already have. To most of the world, you are living the dream life. You have clean water, fresh air, and you don’t live in a war zone. You may think your life sucks but there are billions of people who would gladly switch places with you in a heartbeat.

Take a look at all the things you already have and probably take for granted: freedom, safety, friends, and family. I’m pretty sure you have enough food for dinner tonight and breakfast tomorrow morning. You’ve probably got enough change in your pocket to get a latte at Starbucks. You’re living in a place with heat and may be even air conditioning. I bet you have a cell phone, a color TV, a computer and most importantly, access to the Internet.

Stop dwelling on the negative things happening in your life. Take some time off and just stop. Take a deep breath. Doesn’t that feel good? Have you noticed that when you think about bills, all you get in the mail are more bills? That is the law of attraction at work. Take a page out of the book, “The Secret” by Rhonda Byrne, you attract what you are and you are what you think. Change your thinking and you’ll change your life. If you’re always thinking, “My life sucks!” you will attract things that make your life suck even more. If you appreciate the things you already have and start thinking “My life is great!” you will attract things that make your life greater. It works.

I recommend you take a few minutes each day, stop and appreciate one aspect of your life. Realize that not everyone in the world can enjoy that aspect. You are special and fortunate enough to realize it. Put a smile on your face and you will feel instantly better. It really is a sad fact that most people don’t appreciate what they have until it’s gone. Don’t let that happen to you.

I hope you guys don’t find this too New Age but inspirational. In the fast pace world we live in now, it is often too easy for us to forget to just stop and smell the roses. And in many cases, that’s just all we need sometimes to get us through our stressful days.

While, I do not mean to ask you to feel better because their are people less fortunate than you in the world, I do want you to feel better about your situation. Don’t delight in other people’s misery, be delighted for everything you have.

See you guys in seven!

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Follow Me on Twitter!

February 19th, 2009 -- by Alex Leigh




Hello everyone! Ever wonder what life is like as a Real Estate Mogul? Well, now you can! I finally caved and signed up for the latest social networking craze, Twitter. I managed to dodge Facebook altogether, and it was a good thing I did!

Yesterday, it was discovered that Facebook quietly changed their “Terms of Use” to allow them to own and control all user content and information indefinitely. Check out the original article here. Do you know how valuable all that information is to researchers? It would fetch a hefty sum for companies who want to target specific age groups, sex, and other demographics to sell their stuff to. Facebook has since bowed to the pressure from their users, but who knows how long that will last?

In any case, back to Twitter. It is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Many believe it to be the next step above the current ultimate stalker website, Facebook. However, it does have its uses. One thing I am going to use it for is as a digital scheduler. If I needed to find out what I was doing on a particular day and time, I could just log in and scroll back!

So, if you are interested in what I do all day, scroll down to the bottom right of the site, and click the Twitter button. So, if you ever need to find or contact me, you can! I always have time to talk to people. I also threw in a few other buttons down there as well. With AIM, you can send me an Instant Message regarding a property for sale, or just to say Hi. If I am not logged in, it will be routed to my cellphone as a text message.

I also included a link to my LinkedIn account, as I am a big believer in the power of social networking. It also gives you a better understanding of what I do and who I am.

Okay guys, till next time, think rich, act rich, and be rich!

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